Below is our 15 minute keynote that kicked off this year’s Agency Growth Events conference, in which we talk about the personality of purpose.

We explore:

• 1. What is the personality of purpose?
  2. Statistics on the Power of Purpose
  3. The value of an inside out approach, starting with – Know Thyself
  4. Our 3 step process to embed purpose: Aspire – Calibrate – Transform
     • Aspire results in a game plan – why, where, what, how for the organization and its leaders
     • Calibrate evaluates the game plan against the current reality, across the stakeholder ecosystem
     • Transform works with leaders & teams throughout the organization to align around shared purpose, so people can perform as the best authentic version of themselves.
•    5. Lastly, an outperforming brand will….

To embed purpose for an organization or brand, you have to start with people on the inside. Purpose discovery starts with their aspirations. To learn more about our approach to people & purpose please get in touch!