Taking an idea from concept to reality

By Mark Griffin


According to Geoff, taking an idea from concept to reality as a leader takes:

  • self-reflection around your privilege and the opportunities you have been given;
  • clarity around your definition of leadership, and what you’re going to do about it;
  • combining passion with a desire to deliver meaningful impact; and finally
  • a belief you’re in it for the long run!

Geoff Tanner was our guest on episode 9 of Connecting with Purpose. Geoff is the Chief Commercial and Marketing Officer for The J.M. Smucker Company – a multi billion consumer goods company with brands like Jif, Smucker’s Jelly, Dunkin Donuts and more.

In this highlight Geoff shares the reflections that sparked his concept for founding Opening Track – an incredible non-profit organization which is sharing the power of music to thousands of deserving youth through the Boys and Girls Club network in NE Ohio – one of the poorest communities in the USA.

To be a purpose-driven leader, you have to apply your passions towards something that makes a meaningful difference. To learn more about how we use passion and purpose to unlock leaders’ potential, please get in touch!